Since 2022, MONA has been working with Asia NOW, the first Parisian art fair showcasing the diversity of Asia’s contemporary art scene, to create dynamic web and social media content. For its past three editions, we provided video production of social media reels previewing the fair and showing onsite views from its public program, and in-depth overview videos featuring program highlights alongside interviews with

key, influential voices from across Europe, the Pan-Asian art scene and beyond. In 2024, we created a series of reels which generated excitement for the tenth edition of the art fair through its social media channels, as well as an image film showcasing its highlighs and featuring interviews with participants and attendees. Additionally, we documented the fair’s lively and insightful conversations program.