AURORA is a free, public art biennial with a focus on light, video, sound and performance. Since 2013, MONA has been at the helm of the event’s artistic programming, marketing and communications, working closely with AURORA’s founders to execute and promote international exhibitions of the highest standards.
We act as consultants from the inception of each biennial, working with AURORA’s directors to recruit a curatorial team from amongst a selection of leading curators working internationally.
Further, we consult on the strategic development of the curatorial concept for the biennial and its adjoining year-long programming platform, AURORA Expanded.
We also assist in seeking out and establishing partnerships with museums, galleries, foundations, and more.
As part of our communications services, we offer strategic consulting on marketing and PR to expand AURORA’s reach to art world and general public audiences in both Dallas and worldwide. Working with our expert in-house team of copywriters and editors, we create and distribute all online and offline promotional content, including social media campaigns, press releases, website texts, brochures, and digital newsletters, and we oversee the production of all graphics and imagery.
We are currently hard at work on AURORA 2020.