MONA acted as a consultant and liaison for the Italian tannery and hand-crafted shoe manufacturer Guidi when they hosted ›Art for Art’s Sake‹, a pop-up exhibition at Kühlhaus Berlin during Gallery Weekend Berlin 2017.

For the opening reception and party, we devised a guest list with 300 of the most important Berlin-based and international art world visitors; managed the invitation process; communicated with relevant Berlin art magazines to promote the event; and liaised with influential media outlets regarding potential advertising placement.