Since 2022, MONA has been working with Asia NOW, the first Parisian art fair showcasing the diversity of Asia’s contemporary art scene, to create dynamic web and social media content. For its past two editions, we provided video production, including social media reels previewing the fair and showing onsite views from its public program,

as well as in-depth overview videos featuring program highlights alongside key, influential voices from across Europe, the Pan-Asian art scene and beyond. In 2023, we created pre-art fair teasers featuring Payam Sharifi of the art collective Slavs and Tatars, which introduced their guest curation of the ninth edition of Asia NOW.